Popeyes - Open Sunday
The Popeyes Chicken Sandwich, a.k.a. The Sandwich, sold out right after we launched it.
So, we decided to bring it back on National Sandwich Day – Sunday, November 3rd.
Yes. On a Sunday.
FEATURED ON:
ADWEEK TOP 15 STUNTS AND INNOVATIONS OF 2019
CNN - BUSINESS INSIDER - JIMMY FALLON - USA TODAY - FOX NEWS - CNBC - FASTCOMPANY
MASHABLE - NEW YORK TIMES - HYPE BEAST - WALL STREET JOURNAL - NEW YORK POST - FORBES
WASHINGTON POST - ADAGE - ADWEEK - THRILLIST - THE DRUM - EL PAIS - UPROXX - PATCH - NOLA
DELISH - DAILY HEARLD - TV ONE - THE TIME - US FOOD - NBC SPORT - VOX
Everything started with a viral video of a Popeyes employee applying a sticker on a highway traffic sign.
We launched full-page prints in the New York Times The Sandwich's comeback. On a Sunday.
We also ran digital OOH ads in Times Square (NYC) to announce the The Sandwich was back in the stores. On a Sunday.
But we also made clear that, yes, The Sandwich was coming back on a Sunday, but it was still available the rest of the days. Including Sundays.
