ad council- #endfamilyfire
AWARDS:
Cannes Lion Shortlist — Film Craft (Script)
Cannes Lion Shortlist — Creative Strategy
The Webby Awards — Best Editing
One Show Merit — Film
FWA Site of the Day — Site of the Day
CSS Design Awards — Site of the Day
Awwwards: Site of the Day
Shortys Awards: Winner Organic Promotion
PR Week Awards: Best in Nonprofit
Case study
As political parties argue over gun control, eight kids a day are shot inside their own homes, with their own guns.
This is not an accident. This is family fire.
FEATURED ON:
NEW YORK TIMES - THE WASHINGTON POST - HUFFINGTON POST - MSNBC - NBC NEWS - ADWEEK - ADAGE
We crafted an interactive tutorial site to teach parents how to keep their guns safe at home.
Celebrities supported our campaign, twitting about it, organically.
The campaign was supported by print and OOH pieces.
But most importantly, since our summer 2018 launch, our End Family Fire campaign has increased safe gun storage by 7%, hopefully helping to save the lives of children all over America.
